:root{
  --oxblood:#7A1F1F;
  --oxblood-deep:#5A1414;
  --ink:#1A1010;
  --ink-soft:#4A3434;
  --cream:#F4EBD0;
  --cream-soft:#FBF7EE;
  --cream-card:#EFE3C4;
  --paper-line:#C9B98A;
  --paper-line-soft:#DCCBA0;
  --maxw:1180px;
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  font-family:"Bitter",Georgia,serif;
  font-weight:400;
  color:var(--ink);
  background:var(--cream-soft);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
img,svg{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
h1,h2,h3,h4{font-weight:800;line-height:1.08;margin:0;letter-spacing:-0.01em}
p{margin:0 0 1rem}
ul{margin:0;padding:0;list-style:none}
button{font:inherit;cursor:pointer;border:0;background:none;color:inherit}

.container{width:100%;max-width:var(--maxw);margin:0 auto;padding:0 24px}

/* Eyebrow */
.eyebrow{
  display:inline-block;
  font-size:12px;
  font-weight:700;
  letter-spacing:0.18em;
  text-transform:uppercase;
  color:var(--oxblood);
  margin-bottom:14px;
}
.eyebrow.light{color:var(--cream)}

/* Buttons */
.btn{
  display:inline-flex;
  align-items:center;
  justify-content:center;
  font-family:inherit;
  font-weight:700;
  font-size:16px;
  padding:14px 24px;
  border-radius:1px;
  transition:background-color 180ms ease, color 180ms ease, border-color 180ms ease, transform 180ms ease;
  min-height:48px;
  text-align:center;
}
.btn-filled{background:var(--oxblood);color:var(--cream-soft)}
.btn-filled:hover{background:var(--oxblood-deep)}
.btn-outline{border:1.5px solid var(--oxblood);color:var(--oxblood)}
.btn-outline:hover{background:var(--oxblood);color:var(--cream-soft)}
.btn-filled-light{background:var(--cream);color:var(--oxblood-deep)}
.btn-filled-light:hover{background:#fff}
.btn-outline-light{border:1.5px solid var(--cream);color:var(--cream)}
.btn-outline-light:hover{background:var(--cream);color:var(--oxblood-deep)}

/* Nav */
.site-nav{
  position:sticky;
  top:42px;
  z-index:50;
  background:var(--cream-soft);
  border-bottom:1px solid var(--paper-line-soft);
}
.nav-inner{
  max-width:var(--maxw);
  margin:0 auto;
  padding:14px 24px;
  display:flex;
  align-items:center;
  gap:18px;
}
.wordmark{
  display:inline-flex;
  align-items:center;
  gap:10px;
  font-weight:800;
  font-size:18px;
  color:var(--ink);
  letter-spacing:-0.01em;
  margin-right:auto;
}
.wordmark.light{color:var(--cream)}
.wordmark-mark{color:var(--oxblood);display:flex}
.wordmark.light .wordmark-mark{color:var(--cream)}
.wordmark-text .amp{font-weight:400;font-style:italic;color:var(--oxblood)}
.wordmark.light .wordmark-text .amp{color:var(--cream)}

.nav-links{
  display:flex;
  align-items:center;
  gap:6px;
}
.nav-links a{
  padding:10px 14px;
  font-size:15px;
  font-weight:600;
  color:var(--ink);
  border-radius:1px;
}
.nav-links a:not(.nav-cta):hover{color:var(--oxblood)}
.nav-cta{margin-left:8px}

.nav-toggle{
  display:none;
  flex-direction:column;
  justify-content:center;
  gap:5px;
  width:44px;
  height:44px;
  padding:10px;
  border-radius:1px;
}
.toggle-bar{
  display:block;
  height:2.5px;
  width:100%;
  background:var(--ink);
  transition:transform 200ms ease, opacity 200ms ease;
}

/* Hero */
.hero{
  background:var(--ink);
  color:var(--cream);
  padding:64px 0 96px;
  position:relative;
}
.hero-grid{
  max-width:var(--maxw);
  margin:0 auto;
  padding:0 24px;
  display:grid;
  grid-template-columns:1.35fr 1fr;
  gap:48px;
  align-items:center;
}
.hero-text .eyebrow{color:var(--cream)}
.hero-text .eyebrow{
  border:1px solid rgba(244,235,208,0.3);
  padding:6px 12px;
  border-radius:1px;
  margin-bottom:22px;
}
#hero-title{
  font-size:clamp(2.1rem,5.2vw,3.7rem);
  font-weight:900;
  color:var(--cream);
  margin-bottom:18px;
}
.hero-sub{
  font-size:clamp(1rem,1.4vw,1.18rem);
  color:#E8D9B8;
  max-width:30em;
  margin-bottom:28px;
}
.hero-cta{display:flex;flex-wrap:wrap;gap:14px}

.hero-graphic{display:flex;justify-content:center}
.paper-card{
  position:relative;
  background:var(--cream);
  border:1px solid var(--paper-line);
  padding:22px 20px 18px;
  width:100%;
  max-width:360px;
  box-shadow:0 18px 40px rgba(0,0,0,0.35);
}
.butchers-diagram,.butcher-diagram{width:100%;height:auto}
.paper-tag{
  position:absolute;
  top:-12px;
  right:18px;
  background:var(--oxblood);
  color:var(--cream);
  font-size:11px;
  font-weight:700;
  letter-spacing:0.16em;
  text-transform:uppercase;
  padding:6px 10px;
  border-radius:1px;
}

/* Twine divider */
.twine{
  position:absolute;
  left:0;right:0;bottom:0;
  height:2px;
  background:repeating-linear-gradient(90deg, rgba(244,235,208,0.5) 0 8px, transparent 8px 16px);
}
.twine-knot{
  position:absolute;
  left:50%;
  top:50%;
  transform:translate(-50%,-50%);
  width:14px;height:14px;
  border-radius:50%;
  background:var(--oxblood);
  box-shadow:0 0 0 3px var(--ink);
}

/* Trust */
.trust{
  background:var(--cream-soft);
  padding:88px 0;
}
.trust-grid{
  display:grid;
  grid-template-columns:1.4fr 1fr;
  gap:56px;
  align-items:start;
}
.trust-text h2{
  font-size:clamp(1.7rem,3.4vw,2.5rem);
  margin-bottom:16px;
}
.trust-text p{color:var(--ink-soft);max-width:32em}
.checklist{
  background:var(--cream);
  border:1px solid var(--paper-line);
  padding:28px 28px;
  border-radius:2px;
}
.checklist li{
  display:flex;
  align-items:flex-start;
  gap:12px;
  padding:14px 0;
  border-bottom:1px dashed var(--paper-line);
  font-weight:600;
  font-size:1.02rem;
}
.checklist li:last-child{border-bottom:0}
.checklist svg{color:var(--oxblood);flex-shrink:0;margin-top:2px}

/* Services */
.services{
  background:var(--cream);
  padding:88px 0;
}
.section-head{
  text-align:center;
  max-width:36em;
  margin:0 auto 48px;
}
.section-head h2{
  font-size:clamp(1.8rem,3.6vw,2.6rem);
  margin-bottom:10px;
}
.services-grid{
  display:grid;
  grid-template-columns:1.6fr 1fr;
  grid-template-rows:auto auto auto;
  gap:20px;
}
.svc{
  background:var(--cream-soft);
  border:1px solid var(--paper-line);
  padding:28px 28px;
  border-radius:2px;
  display:flex;
  flex-direction:column;
}
.svc-featured{
  grid-row:1 / span 3;
  background:var(--ink);
  color:var(--cream);
  border-color:var(--ink);
  padding:36px 32px;
}
.svc-num{
  font-weight:800;
  font-size:14px;
  letter-spacing:0.14em;
  color:var(--oxblood);
  margin-bottom:14px;
}
.svc-featured .svc-num{color:var(--cream)}
.svc h3{font-size:clamp(1.25rem,2vw,1.6rem);margin-bottom:10px}
.svc-featured h3{font-size:clamp(1.6rem,2.6vw,2.2rem)}
.svc p{color:var(--ink-soft);margin-bottom:0}
.svc-featured p{color:#E8D9B8;font-size:1.06rem}
.svc-list{margin-top:18px;display:flex;flex-direction:column;gap:8px}
.svc-list li{
  padding-left:18px;
  position:relative;
  color:#E8D9B8;
  font-weight:500;
}
.svc-list li::before{
  content:"";
  position:absolute;
  left:0;top:0.62em;
  width:8px;height:2px;
  background:var(--oxblood);
}

/* Proof */
.proof{
  background:var(--cream-soft);
  padding:88px 0;
}
.proof-inner{
  text-align:center;
  max-width:42em;
}
.proof-inner h2{
  font-size:clamp(1.7rem,3.4vw,2.4rem);
  margin-bottom:36px;
}
.stats{
  display:flex;
  align-items:center;
  justify-content:center;
  gap:36px;
  margin-bottom:24px;
}
.stat{display:flex;flex-direction:column;align-items:center;gap:6px}
.stat-num{
  font-size:clamp(3rem,8vw,4.6rem);
  font-weight:900;
  color:var(--oxblood);
  line-height:1;
}
.stat-label{
  font-size:13px;
  font-weight:700;
  letter-spacing:0.12em;
  text-transform:uppercase;
  color:var(--ink-soft);
}
.stat-rule{width:1px;height:64px;background:var(--paper-line)}
.proof-note{color:var(--ink-soft);font-size:0.95rem;max-width:34em;margin:0 auto}

/* About */
.about{
  background:var(--cream);
  padding:88px 0;
}
.about-grid{
  display:grid;
  grid-template-columns:1.5fr 1fr;
  gap:56px;
  align-items:start;
}
.about-text h2{
  font-size:clamp(1.7rem,3.4vw,2.4rem);
  margin-bottom:16px;
}
.about-text p{color:var(--ink-soft);max-width:34em}
.about-badge{
  background:var(--cream-soft);
  border:1px solid var(--paper-line);
  padding:28px;
  border-radius:2px;
}
.badge-block{padding:14px 0;border-bottom:1px dashed var(--paper-line)}
.badge-block:last-child{border-bottom:0}
.badge-label{
  display:block;
  font-size:11px;
  font-weight:700;
  letter-spacing:0.16em;
  text-transform:uppercase;
  color:var(--oxblood);
  margin-bottom:6px;
}
.badge-value{margin:0;font-weight:600;color:var(--ink)}
.badge-value a{color:var(--oxblood)}

/* Final CTA */
.final-cta{
  background:var(--ink);
  color:var(--cream);
  padding:96px 0;
  text-align:center;
}
.final-inner{max-width:40em}
.final-cta h2{
  font-size:clamp(1.8rem,3.8vw,2.6rem);
  color:var(--cream);
  margin-bottom:14px;
}
.final-cta p{color:#E8D9B8;margin-bottom:28px}
.final-buttons{display:flex;flex-wrap:wrap;gap:14px;justify-content:center}

/* Footer */
.site-footer{
  background:#130808;
  color:#C9B98A;
  padding:64px 0 0;
}
.footer-grid{
  display:grid;
  grid-template-columns:1.4fr 1fr 1fr 1.2fr;
  gap:40px;
  padding-bottom:48px;
}
.footer-brand .wordmark{margin-bottom:14px}
.footer-tagline{color:#9C8B5E;font-size:0.95rem;margin:0}
.footer-col h4{
  font-size:12px;
  letter-spacing:0.16em;
  text-transform:uppercase;
  color:var(--cream);
  margin-bottom:14px;
}
.footer-col a,.footer-col p{
  display:block;
  color:#C9B98A;
  font-size:0.95rem;
  margin-bottom:8px;
  line-height:1.5;
}
.footer-col a:hover{color:var(--cream)}
.footer-bottom{
  border-top:1px solid #2A1818;
  padding:22px 24px;
  max-width:var(--maxw);
  margin:0 auto;
  font-size:0.85rem;
  color:#7A6A40;
}

/* Reveal (only hides when JS active) */
html.js-reveal [data-reveal]{
  opacity:0;
  transform:translateY(14px);
  transition:opacity 600ms ease, transform 600ms ease;
}
html.js-reveal [data-reveal].is-visible{
  opacity:1;
  transform:none;
}

/* Responsive */
@media (max-width: 900px){
  .hero-grid{grid-template-columns:1fr;gap:40px}
  .hero-graphic{order:-1}
  .paper-card{max-width:420px}
  .trust-grid,.about-grid{grid-template-columns:1fr;gap:32px}
  .services-grid{grid-template-columns:1fr}
  .svc-featured{grid-row:auto}
  .footer-grid{grid-template-columns:1fr 1fr}
}

@media (max-width: 700px){
  .nav-toggle{display:flex}
  .nav-links{
    position:absolute;
    top:calc(100% + 1px);
    left:0;right:0;
    flex-direction:column;
    align-items:stretch;
    background:var(--cream-soft);
    border-bottom:1px solid var(--paper-line);
    padding:12px 24px 20px;
    gap:4px;
    box-shadow:0 14px 30px rgba(0,0,0,0.08);
    display:none;
  }
  .nav-links.open{display:flex}
  .nav-links a{padding:14px 8px;font-size:16px;min-height:48px;display:flex;align-items:center}
  .nav-cta{margin:8px 0 0;width:100%}
  .hero{padding:44px 0 72px}
  .trust,.services,.proof,.about{padding:64px 0}
  .final-cta{padding:72px 0}
  .stats{gap:24px}
  .stat-rule{height:48px}
  .footer-grid{grid-template-columns:1fr;gap:28px}
  .wordmark-text{font-size:16px}
  .nav-toggle[aria-expanded="true"] .toggle-bar:nth-child(1){transform:translateY(7.5px) rotate(45deg)}
  .nav-toggle[aria-expanded="true"] .toggle-bar:nth-child(2){opacity:0}
  .nav-toggle[aria-expanded="true"] .toggle-bar:nth-child(3){transform:translateY(-7.5px) rotate(-45deg)}
}

@media (max-width: 380px){
  .container,.nav-inner,.hero-grid,.footer-grid{padding-left:18px;padding-right:18px}
  .btn{width:100%}
  .hero-cta,.final-buttons{gap:10px}
}

@media (prefers-reduced-motion: reduce){
  *{transition:none !important;animation:none !important}
  html{scroll-behavior:auto}
  html.js-reveal [data-reveal]{opacity:1;transform:none}
}